E-newsletters can be personalized by knowing more about the readers. This requires more than collecting email addresses. The subscribers to the e-newsletter must feel that they are recognized as important to the cause. For example, an environmental e-newsletter should include local issues if possible to engage the reader. But this may not be enough to please a reader’s thirst for personalization. Personalizing an e-newsletter can take a number of forms.
Find the best template or create one yourself using a computer. It should reflect the topics discussed. For instance, a newsletter about green products should have some green color used within the newsletter. This indicates a connection with the theme. The goal is to make the look appear unique for the reader.
Use the name of each recipient when beginning an e-newsletter. For example, have it start with “Dear John.” This brings a level of familiarity that gives a sense of personalization. Use italics or bold type to give emphasis to the gesture.
Write about topics that the readers need or want to know about in the e-newsletter. Take suggestions from the readers and allow them to give feedback before each issue. Stay local, if possible, and list names of readers who make contributions to the e-newsletter. It will make them feel important and part of the process.
Focus on welcoming new e-newsletter subscribers. Create a contest for subscribers that join the list. Give something away, and recognize them by name in a special section of the e-newsletter. This should increase interest, and personalize the reading experience simultaneously.
- Research the geographic area of recipients of the e-newsletter to emphasis news and discussions especially applicable to their community.